tag:blogger.com,1999:blog-1546665963755719151.post3379278290169897483..comments2023-07-15T07:17:49.535-04:00Comments on Professional Wrestling in U.S. Popular Culture: CMS arsenalSam Fordhttp://www.blogger.com/profile/17233749268141980625noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1546665963755719151.post-67775441864080858992007-05-09T21:07:00.000-04:002007-05-09T21:07:00.000-04:00Tess, I do think a list like this is helpful, not ...Tess, I do think a list like this is helpful, not just for non-CMSers but CMSers as well. In the early days of TV, wrestling was "consensus narrative." Now, people talk about "narrowcasting" as opposed to "broadcasting" and about niche content.<BR/><BR/>I've been writing a lot recently about proselytizers in the media, and varations of this process has been writen about as viral marketing or grassroots marketing. The idea again lies with "pull" versus "push" media in which the audience wants to share a brand or media property with others, rather than having it thrust upon them.<BR/><BR/>I don't have any particular terms in mind otherwise, but I do think these types of conversations would be helpful for CMSers in general. For instance, "convergence" and "transmedia" and "lovemarks" are terms I have seen float around the program a lot, but I bet it is hard to get a completely agreed-upon definition from anyone.<BR/><BR/>The issue is that some of the words at the very base of cultural studies are so abstract. Defining culture and communication, for instance, could give anyone a headache.Sam Fordhttps://www.blogger.com/profile/17233749268141980625noreply@blogger.com