To me Gorgeous George one of the greatest wrestlers. He posed great wrestling skills, but so much more. He knew what it took to take the most important thing of the buisness; money! Gorgeous George wrestled in the era of the television and because of this he discovered the way to become a great wrestler was to sell himself to his viewers.
Gorgeuos George grew his hair out, dyed his hair blonde and put it in locks, he wore beautiful robes, he sprayed girly perfume onto the ring before every fight, he had rose pedals sprinkled onto the ring, and even had a collection of "Georgie pins." All of this was part of his character that he played for his audience. He was once of the first people to really recognize wrestling for what it really was; entertainment. His strongest tactic was making the audience hate him. This may sound bad, but it was what really sold out the houses for his matches, at least in my opinion. People would come in for his matches just for the chance to see Gorgeous George get his ass handed to him.
When sales seemed to be getting low, he probably responded by thinking of new ideas to entertain his audience. Gorgeous George had a series of hair versus hair matches where he put his own beautiful golden locks on the line. I feel like this type of match was ahead of his time. Something like if the dog collar match were performed in the 70's as I previously thought. Gorgeous George made these matches more than just a regular match, he put more than titles on the line. We see these types of matches today, where the title doesn't matter as much as what each wrestler has to lose. These matches entized the audiences and they would sell out the house. Once Gorgeous George lost his hair in a loss, he put up his wife's hair on the line.
Gorgeous George was all buisness and he was great at it. He was hated by all, but in reality he was loved and he opened the gates to the future of wrestling and what it would ultimately become.