Moving along in the book, Sex, Lies and Headlocks, I came across another “what-if” situation for McMahon’s journey which I found quite interesting. This was the section where Cyndi Lauper meets Lou Albano on a plane, and with her coming on board as a manager, and the role of MTV at that time. Of course, the angle was set with Lauper and Lou Albano to feud initially as managers with two appearances on a WWF show. This would then lead up to the big show at MSG with their wrestlers dueling it out in a grudge match.
This led to Wolff (manager of Lauper) putting it on MTV in prime time to an astounding share of young viewers. Then McMahon and Wolff angled for a staged awards ceremony at MSG where Wolff would be surprised and attacked by Rowdy Piper on stage, setting up the first Wrestlemania. McMahon wanted to fill one million seats, and had six weeks to do it, otherwise he would have lost big money, having already set up 200 theaters for the show. The third MTV show was needed by McMahon to set up the publicity for the fledgling Wrestlemania, and it succeeded. This publicity became so big so quickly that Dave Letterman put on Hulk Hogan and Mr. T on the night before Wrestlemania. It was a publicist’s dream come true. Tens of thousands of fans come to theaters to see what the ruckus was all about.
So here is another “what-if” scenario for McMahon; what-if this never took place, no major publicity with six weeks to save the first Wrestlemania and pay-per-view. We will never know the answer. It just never ceases to amaze me how we see, time after time, a series of events which clears the path for McMahon’s marketing success.