The McNeil reading, "Foot on the Rope: Corporate Apologia and The Discourse of Vince McMahon" is really interesting, mostly because it so rigorously applies the discourse of apologia and restoration to McMahon's actions. This discourse felt a little bit forced to me, maybe too strictly interpreted. (Maybe it's just an unfamiliar framework for me.) What I do think is fascinating is the development of the clear image of Vince really using this rhetorical device of creating or exaggerating situations where apology and redemption are necessary, and then exploiting the drama of the redemptive act itself.
I realize that the steroids, sexual harassment, etc., were not circumstances explicitly created by Vince, but he seems to have an incredible knack for riding the ups and downs of these outrages and others (the Screwjob, for example), and making those exact ups and downs a drama that viewers can't look away from. It's like the fans are trapped in a misogynist relationship with Vince in his role as head of the corporation, one that stays intriguing and passionate because of the apology, explication, or shift of blame that always follows the outrageous behavior. And because the corporate dealings are so bizarrely intertwined with the entertainment format, the whole playing out of the ups and downs is exactly what earns ratings.