In Cambell's "Professional Wrestling: Why the Bad Guy Wins" we revisit an important theme in professional wrestling: the ongoing battle of good versus evil.
Unlike real life, wrestling can easily divide its players into two groups: heroes and villains. Though each may borrow qualities from one another during combat, the ideologies of good and evil are preserved by each character.
For those die-hard fans of more traditional sports, wrestling is an abasement of the time-honored values of fair play and hard work. Wrestling, however, is not part of the same arena. It exists just outside reality where excess is the name of the game. The good guys are often overly patriotic and conservative, villains are often "larger than life" and grotesque. This gross dramatization of character personalities allows for a clearer distinction between good and evil. Wrestling fans, then, know exactly where their sentiments lie.
As such, the wrestling arena becomes a stage on which viewers can exhibit their frustrations, whether they be personal (lying outisde the wrestling world) or participatory (lying the drama of wrestling). Venting of personal frustrations is allowed through the portrayal of real life hardships or distress by wrestling personalities. These wrestlers may champion the kind of villainy viewers experience on a day-to-day basis, like cheating and foul play. Fans are invited to publicly display their disdain for underhanded tactics and deceptive players. At the same time, heroes of the ring are lauded as are their attempts to foil bad guys' plans.
While existing outside the norm of professional sports, wrestling still provides an important setting where real world personal sentiments find an outlet. The ability of professional wrestling to adapt and react to these emotions secures it a permanent place in the entertainment business.