Recently we have been reading, watching, and discussing Vince McMahon's dominance in professional wrestling. For the most part it appears that every aspect of the WWE is run by Vince and he is the mastermind behind all of the WWE's success. Although the last statement may have some truth to it, I think that the role of his wife, Linda McMahon, has taken a back seat to Vince.
From what we have read in Sex, Lies, and Headlocks it is evident that Linda played an important role in Vince's rise to the top. She was at Vince's side through all of his initial gambles and failures. Most women probably would think their husbands were crazy if their long-term goals involved the word wrestling. Linda, however, involved herself with all of Vince's business ventures and supported his every move.
As the WWE rose to the top, Linda played an important role in business matters. Linda was influential in involving the WWE in the community and in charitable programs. She has supported organizations such as the Make-A-Wish Foundation, USO, and the Starlight Foundation. Linda also contributed to the creation of WWE’s educational and literary program, Get R.E.A.L.. Additionally, she is involved in WWE’s Smackdown Your Vote!, which encourages younger voters to participate in the electoral process. Linda is able to use the WWE’s popularity to bring more important social issues into focus. This shows that the WWE is trying to be more than just a source of entertainment. When the company turned public, the WWE felt a greater sense of responsibility so Linda was able to use the programs to benefit both the WWE and the community.
Linda McMahon brings a strong female personality to the WWE. While Vince plays a role that could never be replaced, the influence that Linda has had on the WWE is almost as irreplaceable. Since fans perceive her on the show as a figure who sticks to her values and acts as the impartial mediator, it seems easier for her business decisions to be supported off-screen. Her womanly touch helps to ground a business that has been predominantly male-oriented. Most importantly, the clear separation between her on- and off-screen personalities helps to balance out the mass confusion that Vince brings with his characters.