There are always those products that seem to evolve and adapt to the changing environment. And I don't think that wrestling has any equal in this department. There are lots of entertainment companies follow the model of using their television program to sell other products. Sports is the best example. DVD collections of championship runs, jerseys, ticket sales, team gear and video games are all points of revenue for the NFL, NBA and MLB. But wrestling was at the forefront of merchandise sales. DVDs come out every month because people will pay for pay-per-view matches. How many other companies can sell a DVD of a show they did a couple months ago and expect to sell many of them? Only TV collections which come out a few seasons after ward can equal this kind of sales potential.
I have been part of this kind of expansion because I have bought into most of what the WWE sells. I bought the T-shirts and the video games. I have bought books and DVDs as well as pay-per-views and magazines. I think the only thing I have not gotten into is online stuff because it just seems excessive at that point to pay for something I probably won't use. As it stands I have just enough time to watch the regular shows so I don't need to have up to the minute updates on the world of wrestling.
One interesting point that the "McMahon Media Empire" brings up is the increasing distribution of products that are not shows, like the special DVDs and merchandise and subscriptions to bring in a new revenue stream that is lost when people lose interest and wrestling is not mainstream anymore. I do remember the appearance by the Rock on SNL and Triple H being on Mad TV. You can see it here. So I do wonder if it is possible that this kind of synergy and massive expansion could alienate those that would like to get in. It might not happen since all one needs is the main show but seeing that books and magazines and online subscriptions are part of what the company displays to be the full experience, it might be a bit overwhelming for an outsider. I know I feel this way about other forms of media that have their own universe such as Harry Potter or video games like Final Fantasy. Both of these products have reached out beyond their original media and it seems like a hassle to try and grasp the entirety of the mythos.
It might also be possible that people will not give the empire a second thought and just watch the shows. But then it could be possible that the expansion will continue to increase because new viewers may be placed into that pool of fans who buy a DVD about a wrestler or that video game. And with more people watching, then the WWE will more product but the thing to watch for is the crash, when all of this merchandise doesn't sell because there are too many products out there and the number of people who were there once watching the show are gone again.